Transport expert Tom McNamara believes Tesla’s EV-only strategy has helped its sales to increase dramatically in recent months.
McNamara is the founder of Transport for America, a group that promotes the idea of “transportation as a service”, arguing that Tesla’s car-only plans, which include a fleet of self-driving cars, could be a “game changer” in urban transportation.
“It’s the right strategy,” McNamara told Bloomberg Businessweek.
Tesla, which has a market cap of $US8.4 billion, has announced plans to roll out 100,000 electric vehicles to the US by 2020.
It has also set a goal of having 200,000 self-parking spaces in the US.
In a blog post on Friday, Tesla said that it has already invested more than $US10 million into its electric vehicle network.
Its electric vehicles will include Model S, Model X, and Model 3 cars.
McNsamara said the company’s “mission is to be the electric vehicle that delivers a service to the world”.
“We are here to help the world achieve the electric future, but also to help cities solve the problem of mass transit,” he said.
Electric cars are a “key component of Tesla’s business strategy” because they provide “a new type of mobility solution”, according to Tesla’s blog.
The company is also working to make electric vehicles cheaper by developing the Model 3.
According to Tesla, its cars will cost about $US400,000 in the United States, compared to about $400,00 for conventional cars.
Tesla’s electric cars are also a cheaper way to move around the world, compared with petrol-powered cars, which are more expensive.
But McNamara said that the company was still focused on selling cars that were cheaper than petrol-car hybrids.
While Tesla has more than 400,000 active customers in the country, he said that only about 15,000 of those are in the USA.
Despite the lower prices, McNamara questioned the strategy of Tesla, arguing that its cars are “not the most attractive” to many consumers.
He said that Tesla “has been so successful because they are offering a service that will make it so easy for people to use their car in their city, to live a better life, to connect with their community, and to save money”.
“The challenge for Tesla is that people are still very much tied to their car, they’re still tied to it in their pocket, and it’s not clear that they’re going to take the leap and invest in electric vehicles,” McNama said.